Technology and Real Estate

Real Estate has always been a relationship with people business. However modern technological advances have changed the pace and temperance that the real estate business is conducted.   This blog is designed to educate consumers on things to consider when supplementing technology for good old fashioned licensed experience.

The new thing is to sell your house without a realtor via companies that use technology to market your property. Some of these companies even “offer” to purchase your existing home to guarantee the sale.

Here are some observations for your consideration

The Cost

Often you incur cost that far exceed 6% of the price of your home when listing your house with an automated tech company.


To guarantee the sale of your home, these companies must “pre-select” buyer types. This potential can exclude entire groups of potential qualified buyers.


Institutional Investment

In today’s market, many large hedge funds are purchasing large blocks of real estate sales. They flip the properties or rent them out. This can cause further divides on affordable housing and giving first time buyers the same opportunities that you may have once had when you purchased this same property.

Reduced Services

If issues do arise, you are not represented by professional licensed realtor. This can leave you open to liability and or exposed to risk/losses.


Many decisions in a real estate transaction are very contingent and require a swift response. The art of negotiation is paramount. These are areas where artificial intelligence has not surpassed human experience.


Using technological advances are a good thing. However, technology will never replace the ability to sell, buy, create, design, and choose the best choices in real estate via the relationship transaction with an experienced licensed REALTOR.

We are a full service real estate firm for all your realty needs both residential and commercial. If you have questions about your best options when buying, selling, or building a home, please call us at 888.362.1706 X 101






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